Coca-Cola Beverages Africa uses Microsoft technology to simplify its operations

Corporate digitization was the main goal of Coca-Cola Beverages Africa (CCBA) when choosing Microsoft Dynamics to take on the challenge. CCBA had numerous infrastructure issues and they needed to improve the ability of the different parts of the company to work and collaborate seamlessly. When they adopted Microsoft solutions—including Dynamics 365, Azure, and Microsoft 365—their financial operations improved. Customer relationships were strengthened, and they were able to drive HR capabilities through modernized analytic models. Watch the close-captioned video for inspiration about how the company combined customer engagement, security, and analytics into a single platform.

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Connect to customers through their preferred channel

Today’s sales team needs more than traditional sales force automation to respond to an unpredictable selling environment that includes rapidly changing buyer preferences, sudden changes in business outlook, and fast-moving competitors. Dynamics 365 Sales gives partners an adaptive selling solution to help sales teams put customers first. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights, so sales teams can anticipate buyer needs and deliver friction-free buying experiences. Sign up to stay connected. We’ll help you collaborate with peers to accelerate revenue.

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Why sales teams need to adapt to the subscription economy

The subscription economy is booming. It empowers customers by removing entry barriers and providing personalized content. Today it’s common for younger consumers to expect to pay a fee at regular intervals for access to a product or service. While the model has had popularity with software and entertainment, it is now normal across travel, health, and more. In this Forbes article, learn what executives are saying about how, since canceling a subscription is easy, the key to profitability is the length of the subscription. Sales teams must embrace this new economy and present a unique value proposition that sets them apart. The focus now is long-term growth versus short-term revenue.

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Microsoft 365 & Dynamics 365 Sales Professional - Better Together Part III

Since the pandemic, the amount of time buyers spend with sellers has dropped significantly. In fact, 80% of the buyers’ time is spent researching online and discussing matters internally. In the last part of this 3-part partner-facing-only infographic series about how to be a Microsoft 365 & Dynamics 365 Sales Professional, get training on how to respond to potential customer objections—whether in person or online. Be proactive and learn about customer concerns in advance. Be ready to answer questions they have about how Dynamics 365 can integrate with Gmail and how alternative financial/ERPs connect with Dynamics 365 Business Central to offer a seamless user experience built on a common data model. Bonus! Watch the linked video and learn how to accelerate digital selling with Dynamics 365. (Note: This infographic is partner-facing only.)

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Three Ways Sales and Marketing Alignment Reduces Costs

Many professionals operate in a distributed work environment, so even when colleagues are in the same office, sales and marketing are often misaligned. Ideally, sales and marketing colleagues would use the same solution, benefiting from each other’s data and insights. Organizations that proactively align their strategies reap benefits—the obvious one accelerated digital sales. Read this e-book produced by Microsoft about how having a consistent, seamless experience for customers when selling Dynamics 365 can lower customer acquisition costs and most importantly, enable increased revenue. Subscribe and stay connected. Download the e-book for details on the three ways sales and marketing alignment benefits buyers and sellers.

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Columbia Sportswear gains business flexibility and a sales boost with Dynamics 365

Columbia Sportswear chose Microsoft 365 as their marketing partner to help market their clothing and product lines so that active people can stay active outdoors. Microsoft Dynamics 365 has transformed the way they run their retail operations and backend, allowing them to expand capacity and reduce checkout times. Microsoft Connected Store enables the company to gain a better understanding of the customer journey. And, with Dynamics 365 Commerce, technology moves faster than Columbia ever imagined, allowing the company to keep up with its customers and keep employees doing what they love by digitally transforming and streamlining operations. Thanks to increased staffing efficiency, faster, more flexible customer service, and increased inventory awareness, Columbia has been able to thrive and keep their passion for the great outdoors alive.

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Microsoft 365 & Dynamics 365 Sales Professional - Better Together Part II

The pandemic fundamentally changed B2B buying and selling, with 42% of US sellers reporting that their organization has fewer salespeople than before COVID-19. In this second part of a partner-facing-only infographic series about how to be a Microsoft 365 & Dynamic 365 Sales Professional, get sample questions sellers should ask to take the conversation to Business Decision Makers (BDMs). Check out the table with references to specific questions for specific management audiences. Whether you’re selling to SMBs and have an opportunity to talk to a Sales Executive, Sales Manager, or Sales Operations Manager, these helpful tips will set you in forward motion. (Note: This infographic is partner-facing only.)

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