Columbia Sportswear gains business flexibility and a sales boost with Dynamics 365

Columbia Sportswear chose Microsoft 365 as their marketing partner to help market their clothing and product lines so that active people can stay active outdoors. Microsoft Dynamics 365 has transformed the way they run their retail operations and backend, allowing them to expand capacity and reduce checkout times. Microsoft Connected Store enables the company to gain a better understanding of the customer journey. And, with Dynamics 365 Commerce, technology moves faster than Columbia ever imagined, allowing the company to keep up with its customers and keep employees doing what they love by digitally transforming and streamlining operations. Thanks to increased staffing efficiency, faster, more flexible customer service, and increased inventory awareness, Columbia has been able to thrive and keep their passion for the great outdoors alive.

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