Three Ways Sales and Marketing Alignment Reduces Costs

Many professionals operate in a distributed work environment, so even when colleagues are in the same office, sales and marketing are often misaligned. Ideally, sales and marketing colleagues would use the same solution, benefiting from each other’s data and insights. Organizations that proactively align their strategies reap benefits—the obvious one accelerated digital sales. Read this e-book produced by Microsoft about how having a consistent, seamless experience for customers when selling Dynamics 365 can lower customer acquisition costs and most importantly, enable increased revenue. Subscribe and stay connected. Download the e-book for details on the three ways sales and marketing alignment benefits buyers and sellers.

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Columbia Sportswear gains business flexibility and a sales boost with Dynamics 365

Columbia Sportswear chose Microsoft 365 as their marketing partner to help market their clothing and product lines so that active people can stay active outdoors. Microsoft Dynamics 365 has transformed the way they run their retail operations and backend, allowing them to expand capacity and reduce checkout times. Microsoft Connected Store enables the company to gain a better understanding of the customer journey. And, with Dynamics 365 Commerce, technology moves faster than Columbia ever imagined, allowing the company to keep up with its customers and keep employees doing what they love by digitally transforming and streamlining operations. Thanks to increased staffing efficiency, faster, more flexible customer service, and increased inventory awareness, Columbia has been able to thrive and keep their passion for the great outdoors alive.

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Microsoft 365 & Dynamics 365 Sales Professional - Better Together Part II

The pandemic fundamentally changed B2B buying and selling, with 42% of US sellers reporting that their organization has fewer salespeople than before COVID-19. In this second part of a partner-facing-only infographic series about how to be a Microsoft 365 & Dynamic 365 Sales Professional, get sample questions sellers should ask to take the conversation to Business Decision Makers (BDMs). Check out the table with references to specific questions for specific management audiences. Whether you’re selling to SMBs and have an opportunity to talk to a Sales Executive, Sales Manager, or Sales Operations Manager, these helpful tips will set you in forward motion. (Note: This infographic is partner-facing only.)

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Streamline workflows and accelerate sales

The pandemic fundamentally changed B2B buying and selling, as 42% of US sellers report their organization has fewer salespeople than before COVID-19. At the same time, the average buying committee has grown from 11 to 17 members, but the amount of time buyers spend with sellers has dropped to 17%—over 80% of the buyers’ time is spent researching online and discussing matters internally. Microsoft has fundamentally upended the sales culture, and with help from the Activate Digital Sales solution space, you can take advantage of prioritized cases to unlock data to discover your next opportunity Sign up to stay connected. We’ll help you understand customers so that you can personalize every sale.

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This is how artificial intelligence is revolutionizing influencer marketing

AI is a complicated learning system that requires continuous human vetting and iteration. While it has improved the influencer marketing game, it’s still only as good as the instructions the marketer gives it. AI can also correct mishaps with brand names and logos, and automatically redirect posts to the company's social media page. Learn what leaders in the industry are saying about why it’s important to pay attention to how AI bots field interactions with consumers when it comes to sales.

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Virgin Atlantic reaches new heights with innovations powered by the Microsoft Cloud

Virgin Atlantic chose Microsoft 365 as the platform for its digital transformation to support the digitalization that will keep the airline at the forefront of the industry. With security top of mind, they created an app using Teams to help them better manage their fleet and get a better picture of potential maintenance delays. Virgin was able to speed up processes and improve tasks after going through this transformation phase—including the adoption of security tools like Microsoft Defender. Having access to a wide range of modern collaboration tools and quick solutions helped them coordinate their workforce. Microsoft Teams now plays a vital role in their hybrid workforce. Read the customer success story and learn how Microsoft 365 can help improve the overall efficiency and work processes of any organization.

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Microsoft 365 & Dynamics 365Sales Professional - Better Together Part I

Understanding customers is essential when personalizing sales. In this partner-facing-only infographic looks at how to have conversations with customers about new Dynamics 365 applications, especially with sellers targeting SMBs. Get ahead of the curve with a list of differentiators and the accompanying conversation starters you can use to address them. Learn about how Microsoft 365 works with Dynamics 365 Sales Professional regarding Outlook, Word, Teams, Excel, Power BI, and SharePoint. Also—get a link to a video about how to accelerate digital selling with Dynamics 365. (Note: this infographic is NOT intended for customer use.)

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How Rockwell Automation used Microsoft 365 to bolster more than a century of success

Rockwell Automation, the world’s largest industrial automation and information company, serves more than one hundred countries, with more than 23,000 people serving the connected enterprise. Since COVID-19 hit the manufacturing sector hard, Rockwell’s challenge was to help automate tasks and collaborate more. Rockwell embraced Microsoft 365, which helped them pivot to remote work quickly. With employees suddenly working from home, safety and security were of utmost concern. The embedded security structure within Microsoft Teams alleviated those fears and allowed Rockwell to step up without missing a beat. Power BI enabled them to automate systems, saving countless hours of employee time they could put towards other innovations.

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