Coca-Cola Beverages Africa uses Microsoft technology to simplify its operations

Corporate digitization was the main goal of Coca-Cola Beverages Africa (CCBA) when choosing Microsoft Dynamics to take on the challenge. CCBA had numerous infrastructure issues and they needed to improve the ability of the different parts of the company to work and collaborate seamlessly. When they adopted Microsoft solutions—including Dynamics 365, Azure, and Microsoft 365—their financial operations improved. Customer relationships were strengthened, and they were able to drive HR capabilities through modernized analytic models. Watch the close-captioned video for inspiration about how the company combined customer engagement, security, and analytics into a single platform.

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Connect to customers through their preferred channel

Today’s sales team needs more than traditional sales force automation to respond to an unpredictable selling environment that includes rapidly changing buyer preferences, sudden changes in business outlook, and fast-moving competitors. Dynamics 365 Sales gives partners an adaptive selling solution to help sales teams put customers first. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights, so sales teams can anticipate buyer needs and deliver friction-free buying experiences. Sign up to stay connected. We’ll help you collaborate with peers to accelerate revenue.

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Why sales teams need to adapt to the subscription economy

The subscription economy is booming. It empowers customers by removing entry barriers and providing personalized content. Today it’s common for younger consumers to expect to pay a fee at regular intervals for access to a product or service. While the model has had popularity with software and entertainment, it is now normal across travel, health, and more. In this Forbes article, learn what executives are saying about how, since canceling a subscription is easy, the key to profitability is the length of the subscription. Sales teams must embrace this new economy and present a unique value proposition that sets them apart. The focus now is long-term growth versus short-term revenue.

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Microsoft 365 & Dynamics 365 Sales Professional - Better Together Part III

Since the pandemic, the amount of time buyers spend with sellers has dropped significantly. In fact, 80% of the buyers’ time is spent researching online and discussing matters internally. In the last part of this 3-part partner-facing-only infographic series about how to be a Microsoft 365 & Dynamics 365 Sales Professional, get training on how to respond to potential customer objections—whether in person or online. Be proactive and learn about customer concerns in advance. Be ready to answer questions they have about how Dynamics 365 can integrate with Gmail and how alternative financial/ERPs connect with Dynamics 365 Business Central to offer a seamless user experience built on a common data model. Bonus! Watch the linked video and learn how to accelerate digital selling with Dynamics 365. (Note: This infographic is partner-facing only.)

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